In recent years, the strength brands such as Op, Rade, Foshan Lighting, Sanxiong, and the beautiful lighting, and the beauty of the e-commerce, and in the field of e-commerce seized an important seat, of which Ou and Rades are particularly obvious. In fact, in addition to Ou and Rades, there is also a large number of power business business in China, also continued to improve, grab the market cake. Among them, Shenzhen Creative Optoelectronics Co., Ltd. (hereinafter referred to as "Creative Optoelectronics") has achieved impressive results in e-commerce sales, and its low-voltage lamp strip has surpassed the domestic major factory in e-commerce. According to legend, the general manager Zhang Bing, "As early as 2011, most of the Tmall selling the LED lamp strip is 220V above high-pressure products, basically no one sells low-voltage lamp strips, aiming at this market gap, we quickly The layout, Tmall flagship store is gradually sold by 20,000 yuan per month to more than 1 million months, and the market is filled with this market in less than a year. " Create Optoelectronics General Manager Zhang Bing In 2002, the performance of the performance is the world's leading LED R & D manufacturer. The products mainly cover the fields of LED components, family lighting, commercial lighting, engineering applications, etc., currently through CE, RoHS, GMC, TUV, and other domestic and international product qualifications Certification, It is favored by customers at home and abroad. In April 2017, an optic LED light tape passed the US UL safety certification, which will fully enter the European and American markets! "We have industry experience research and development teams, constantly introducing world advanced production equipment and processes. From the beginning of the company, we have adhered to the service philosophy of" complete variety, reliable quality, stability, service week ", through continuous technological innovation and Service reform, now growing into international optoelectronic companies that are raised globally. " Zhang Bing told the high work LED. Take the custom route into the new blue sea market Today's LED lighting industry, the market demand is more diverse, and the competition between enterprises is more intensified, and the way to survive has become a top priority. For a long time, the choice of consumers is no longer "passive", and it is very keen to customize the product. Formally, due to the rapid increase in the pursuit of personalized pursuit of lamp products, people require that the luminaire can adapt to different occasions, and the voices of different illumination functions are high, which is suitable for various use requirements. I want to optoelectronize the LED patch light as a primary product, support various materials customization, open mode open customization, color temperature customization, etc., through the differentiated route. Currently, SMD-5050, SMD-5730, SMD-3528, SMD-2835 and other products are expensive. Among them, SMD-5050 has formed a large amount of mass production as a company's fist product. Zhang Bing said that "There are not many companies that do LED lamps on the market in the early market. Everyone is also different color temperate, our LED patch lights are between 1500K - 30000K, and the span is relatively large. , Raw materials, we choose copper brackets and pure gold lines, chips choose Coopery, Jingyuan, San'an products according to customer needs, although the price is a bit more expensive, but the cost performance is very high. " For the world, create light. In this cottage rampant market environment, I want to optoelectronic can always adhere to integrity, guarantee the quality, and it is undoubtedly not a clear flow in the industry. Of course, it has also made a successful application case in recent years in the fields of shopping malls, supermarkets, hotels, clothing engineering, and subways.
Catch technical difficulties, enter the LED bracket market As we all know, the LED bracket is a supporting of the LED package industry, which is a middle tour of the industrial chain. It is also the most difficult part of all auxiliary materials. It is mainly monopolized by Japan and Taiwan companies. Domestic LED packages need a lot. Import from overseas, unable to form localization supporting and cost advantage, and restrict my country's LED industry formation. In this context, an optoelectronics set up a "powerful" bracket research and development and sales team, officially involved in the field of LED brackets. According to Zhang Bing, "I want to use the high-tech bracket to use copper, good thermal, light decline, and give customers a 50-year shelf life. In fact, many customers have already used it, did not have any quality problems " It is understood that the qualified rate of the product of the optoelectronic product has reached 100%, and the customer satisfaction rate is 98%, an increase of 0.2% - 0.3% per year. Undoubtedly, this is a team with a deep heritage. Zhang Bing said, "Customers recognize our product is our movement. In the future, we will ensure the continuous improvement of the company's products and service through the" thinking, creating, breakthrough, transcendence ", thus providing the global LED market. Efficient solution. " It is worth mentioning that the Monthly shipping LED bracket has reached millions of PCS per month. Among them, 15% are used by yourself, and the remaining 85% are used to sell. Entering plant lighting and opening up a new way With the increasingly competitive competition in general lighting market, many LED manufacturers have done plant lighting, UV LED, visible light communications and other market segments to open a new way. Among them, the plant growth lamp has become another "blue sea" of LED lighting. According to the Statistics of the High Industrial Research Institute (GGII), the output value of the global LED application plant lighting has begun to show high-speed growth trend since last year, the International Lighting Factory Philips, Oshram, Toshiba, Mitsubishi Chemistry, Sharp, Panasonic, etc. Layout plant lighting field, starting big boxing. For the innovation of the LED light strip, it will not miss this very tempting market, start layout plant growth lamp, and continue the customized route, select the most suitable band according to different plants. "The time, the world's environmental pollution is serious, although the plant growth lamp is higher, but the future is still a big trend, so we will use the plant growth lamp as the next key layout of the company." Zhang Bing finally mentioned. I believe that with the arrival of the "13th Five-Year Plan" plan, the market prospect of the LED plant growth lamp will be more vast.
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